Usually, marketing and commerce teams work independently of each other. Marketing creates, executes, and evaluates customer-facing campaigns, while commerce determines promotions, views purchase information, and manages products. But what if we told you there’s a missing link between the two?
Watch our April webinar—now available on-demand—to hear from Jay Miller, SVP of Marketing at Maropost, as he walks through the data points you can collect to better understand your customers and enable your team to begin thinking past initial purchase and crafting customer engagement strategies that encourage repeat customers.
- How to align marketing and commerce strategies and better understand campaign effectiveness, customer purchase behavior, and revenue generated for your business from each
- The sets of data you should collect to build a cohesive picture of your customer
- Tips on providing a consistent customer experience across the entire funnel