Welcome to the Maropost Blog

Why Personalize? Personalization is far from a new trend in marketing, but there’s a big...

The digital world brought us the connected consumer. A consumer who uses multiple devices for...

Maropost is known for their high deliverability rate. The secret for this high inboxing rate...

An introductory guide to understanding big data. Contrary to popular opinion, big data isn’t about...

In the past few years, customer retention has come to attract quite a bit of...

Imagine for a second you were put into Groundhog day-type-of-loop. Every morning you’d re-live the same...

Given the sheer amount of emails that each of us receives every day – 121...

We’re excited to announce that Maropost is heading to Boston for eTail East, on August 6th – 9th. One in a...

Let’s talk about data. More specifically, let’s talk about big data in the media and...

Artificial Intelligence (AI) has made significant advances over the last few years, and its emergence has taken the business...

IRCE is an event that anyone in the eCommerce industry does not want to miss. Maropost was lucky enough...

Does personalization in marketing actually work or is it just another buzz word? To help...

Most email marketers know the importance of IP warm-up. But what about a pre-warmed IP?...

After all the effort you put into writing, designing, testing, and optimizing your emails, there’s...

As you may have already noticed, our website is sporting a brand new look. Aside from a...

In today’s customer-centric economy, we’re all competing to deliver a better, more personalized experience for our customers. As...

While B2B and B2C marketing have their differences, there are some shared skills and principles...

How many times have you been on Google AdWords and even after optimizing everything you...