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Revenue Management and the Tools You Need to Survive in Today’s Consumer Market

At Traffic & Conversion Summit 2018 I had the opportunity to speak about Revenue Management and wanted to provide a deeper look...

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How a 5G Network Will Impact Marketing 

April 17, 2018

Big announcements are being made by the largest mobile providers across the U.S. about the upcoming arrival of a 5G network. Slated to enter the market sometime in 2019 or 2020, 5G is already being […]

SMS Marketing In The Future

April 10, 2018

For SMS marketing, the future is unclear, with marketers today divided on where exactly this highly personalized (and occasionally overly personal) approach to addressing customers will belong in the landscape. As it stands, the future of SMS marketing has two main paths, and which one will […]

How AI and Machine Learning Will Optimize Revenue

April 3, 2018

With the future of AI appearing increasingly unpredictable, it seems as though no job is safe from machine takeover. However, AI and Machine Learning aren’t necessarily the enemy of employment. These two technologies are also extremely promising for making our jobs easier, by parsing through unstructured information, […]

Sales and Marketing alignment - sales and marketing teams are gathered around a table working together

Why You Need Sales and Marketing Alignment

March 27, 2018

Every day, new technology is being released that improves the consumer experience–and challenges marketers to keep up. One way to ensure you don’t fall behind is to implement a sales and marketing alignment strategy that […]

Marketing in 2018

Lon Safko and Jamie Turner Break Down Marketing in 2018

March 20, 2018

To start, if you’re a marketer and don’t know who Lon Safko is, then you’ve got some research to do. Lon has over 100 patents, first commercialized voice recognition, and some of his inventions are […]

2018 digital marketing industry trends report

What the Rest of 2018 Has in Store for Sales and Marketing

March 13, 2018

Marketing and sales are constantly changing—and our strategies need to change with them. With this in mind, we interviewed the world’s leading experts in sales, marketing, and innovation to provide a forecast and insight into 2018 and importantly […]