Creating a Landing Page that Converts
It’s not just enough to have a landing page; creating a landing page that converts means that it needs to
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Must-Have Email Campaigns: The Post-Purchase Email
Your goal as a marketer is likely developing first-rate experiences to build awareness and engagement, and ultimately converting people into paying customers. This means delivering tailored messaging across channels to move individuals along the customer
July 15, 2019
Timing is Everything for Email Campaigns
When it comes to email marketing, you want to make sure the right message reaches the right person at the
10 Essential Email Marketing Metrics
Your email campaign is set in motion; now it’s time to monitor and measure its success. Before you can do
The Tools You Need to Survive in Today’s Consumer Market
When adapting your business strategy for optimizing revenue, every decision you make must take revenue outcomes into account. One of
Must-Have Email Campaigns: 4. The Triggered Email
Critical to customer engagement are relevant, targeted emails that directly relate to a customer’s behavior. Automated email marketing gives you
Must-Have Email Campaigns: 3. The Seasonal Email
We’ve already covered why promotional emails are important. Seasonal campaigns are a specific type of promotional email directly tied with
Must-Have Email Campaigns: 2. The Promotional Email
You’ve gained a subscriber. You’ve sent your welcome email. Where do you go from here? Promotional email campaigns are the