Welcome to the Maropost Blog

About eTail East:  We’re excited to announce that Maropost is heading to Boston for eTail East, on August 6th – 9th.     One in...

Let’s talk about data. More specifically, let’s talk about big data in the media and...

Artificial Intelligence (AI) has made significant advances over the last few years, and its emergence has taken the business...

IRCE is an event that anyone in the eCommerce industry does not want to miss. Maropost was lucky enough...

Does personalization in marketing actually work or is it just another buzz word? To help...

Most email marketers know the importance of IP warm-up. But what about a pre-warmed IP?...

After all the effort you put into writing, designing, testing, and optimizing your emails, there’s...

As you may have already noticed, our website is sporting a brand new look. Aside from a...

In today’s customer-centric economy, we’re all competing to deliver a better, more personalized experience for our customers. As...

While B2B and B2C marketing have their differences, there are some shared skills and principles...

How many times have you been on Google AdWords and even after optimizing everything you...

The benefits of marketing automation for sales are enormous—not just for increasing the number of...

Big announcements are being made by the largest mobile providers across the U.S. about the upcoming...

For SMS marketing, the future is unclear, with marketers today divided on where exactly this highly personalized (and occasionally overly personal)...

Email is always changing. The change might not be obvious year-on-year, but think about email...

What a year 2017 has been for innovation in sales and marketing! This past year, value...

With the future of AI appearing increasingly unpredictable, it seems as though no job is safe...

Every day, new technology is being released that improves the consumer experience–and challenges marketers to...