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Your Customer Engagement Questions, Answered: Cross-Channel vs. Omnichannel Marketing

Welcome back to our new series, “Your Customer Engagement Questions, Answered.” Remember, you can send us your questions for future...

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Our Top Tips for Restarting Your Email Campaigns

Life can throw us lots of unexpected surprises. Sometimes during these rollercoaster events you may decide to decrease the amount of...

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Your Customer Engagement Questions, Answered: Customer Engagement vs. Marketing

Welcome back to our “Your Customer Engagement Questions, Answered” series.  Last time we talked about the distinctions between cross-channel and...

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Email Marketing Predictions for 2020

2020 Email Marketing Trends Your Audience Will Have the Power Control has been gradually shifting from brands to customers, and...

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The Magic Happens When Customers Are Partners 

A few months back one of our customers raised a concern around the sophistication of their campaigns and send time. This customer,...

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Coming Soon: Maropost for Commerce!

Maropost will be soon be introducing its latest offering – Maropost for Commerce. This new product will introduce the capability...

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Shared vs. Dedicated IP Pools

We’ve discussed at length the significance of deliverability, including its impact on email marketers’ sender reputation － and vice versa. ...

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Improving Email Deliverability Using Design

As an email marketer, you spend a lot of time preparing emails to go out. From writing the email copy,...

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Going Bold – A First Look At Maropost’s New User Interface

At Maropost, it really is about being bold because we believe that boldness is what pushes us forward to deliver even...

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10 Best Marketing Newsletters You Should Subscribe to Now

Part of your job is keeping up with the latest trends and innovations in marketing and customer engagement. At the...

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Triggered Email Best Practices in 2020

We’ve already established that email campaigns are most effective when they hit a person’s inbox at the time they are...

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Holiday Email Marketing Mistakes You Don’t Realize You’re Making

Updated for 2019 With the holiday season around the corner, marketers are busy making sure their campaigns are ready for...

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