Customer Engagement
Building a customer-first brand: Top resources for 2025
At Maropost, we have one simple mission: to keep our customers’ needs central to everything...
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Unified Commerce
Connected commerce is lighting up this BFCM (and it starts Down Under)
In today’s ecommerce landscape, consumer expectations are higher than ever, and the number of available...
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Uncategorized
How unified marketing and commerce software is rekindling ecommerce innovation
What made you start your first ecommerce business? Were you driven to offer something unique...
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Ecommerce Marketing
Unlocking ecommerce marketing potential: How to drive revenue growth with eRFM behavioral insights
Staying ahead of the curve in ecommerce marketing is not just an advantage—it's a necessity. ...
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Ecommerce
Talking transformation: Two industry vets discuss the future of ecommerce software
Sean Brady and Jim Koepke go way back. Before landing at Maropost—where Sean is COO...
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Ecommerce
Nurture and grow: How to maintain email list quality and keep subscribers engaged
Welcome to the second installment of our two-part “Power up your email list” series. In...
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Analytics and Optimisation
Quality over quantity: How to build a high-quality email list that actually converts
Welcome to the first installment of our two-part “Power up your email list” series. In...
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Ecommerce Marketing
Boosting customer loyalty with health and wellness marketing campaigns
For brands in the health and wellness space selling nutraceuticals and health supplements, marketing isn’t...
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Uncategorized
The #1 blocker of increased revenue on BFCM: Siloed retail operations
As Black Friday and Cyber Monday (BFCM) approach, retail and ecommerce operations teams are preparing...
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Email Marketing
The PLOT method: How to build Black Friday email campaigns that convert
By now, you may have read about the six factors affecting the deliverability of Black...
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Email Marketing
Checklist: Boost your email deliverability ahead of BFCM
We previously shared an article about Gmail and Yahoo’s new sender guidelines and six factors...
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Email Marketing
Black Friday email deliverability: Navigating new sender guidelines
This post is part one in our blog series on how ecommerce brands can optimize...
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