B2C Marketing
4 Ways Your Ecommerce Platform is Holding Back Your Company Growth
A strong ecommerce platform is a critical component of a successful online retailer. The impacts of a poor platform are...
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Featured
Your Guide to Improving Email Deliverability
Why aren’t subscribers receiving your emails? Clicking “send” within your ESP doesn’t ensure an email will reach every person’s inbox....
Read MoreEmail Marketing Trends and Predictions for 2021 and beyond
Email Marketing is dead. We keep hearing this, but the truth is: Email Marketing is alive, and it is here...
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The Chasm Between Brand Marketers and Their Customers
Today’s consumers are more sophisticated than ever. A competitive advantage requires marketers to engage their audiences in innovative ways, taking...
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Consumer Expectations Guide
78% of companies surveyed by Boston Consulting Group said they were unable to attribute value to individual customer touchpoints. This...
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Simplifying your customer engagement
Providing outstanding customer experiences means engaging with customers at every phase of their journey like never before, and focusing on...
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Doing More With Data
Today’s marketers have access to more data than ever before. While the larger repository of customer information seems like an...
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Infographic: Unified Customer Data for Unified Customer Experiences
Why is it so difficult to unify customer data? It’s no shock to marketers that we have trouble connecting data...
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2018 Best Digital Marketers in E-Commerce
Online shoppers are sophisticated and unpredictable. They are interacting with brands through various channels and devices, effectively destroying the linear...
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Infographic: Personalization in Marketing
IgnitionOne and Maropost came together to provide you with an infographic on the importance of personalization in marketing.
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Exceptional Experiences Through Customer Obsession
What do you provide your customers? Your answer is likely the product or service that addresses consumers’ needs and generates...
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2018 Trends & Strategies Report
Discover 2018’s top trends for sales and marketing—from tools, to tactics, to techniques.
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Maropost’s Email Segmentation Guide
Great marketing is about knowing your audience, but when you're working with a large email subscription list, it's not about...
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