The Chasm Between Brand Marketers and Their Customers
Today’s consumers are more sophisticated than ever. A competitive advantage requires marketers to engage their audiences in innovative ways, taking...
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Guides
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Your Guide to Improving Email Deliverability
Why aren’t subscribers receiving your emails? Clicking “send” within your ESP doesn’t ensure an email will reach every person’s inbox....
Read MoreInfographic: Consumers’ Expectations for Customer Engagement
While the news is filled with ecommerce and retail concerns over how to best engage with customers to increase conversion...
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Consumer Expectations Guide
78% of companies surveyed by Boston Consulting Group said they were unable to attribute value to individual customer touchpoints. This...
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Simplifying your customer engagement
Providing outstanding customer experiences means engaging with customers at every phase of their journey like never before, and focusing on...
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Doing More With Data
Today’s marketers have access to more data than ever before. While the larger repository of customer information seems like an...
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Infographic: Unified Customer Data for Unified Customer Experiences
Why is it so difficult to unify customer data? It’s no shock to marketers that we have trouble connecting data...
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2018 Best Digital Marketers in E-Commerce
Online shoppers are sophisticated and unpredictable. They are interacting with brands through various channels and devices, effectively destroying the linear...
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Infographic: Personalization in Marketing
IgnitionOne and Maropost came together to provide you with an infographic on the importance of personalization in marketing.
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Exceptional Experiences Through Customer Obsession
What do you provide your customers? Your answer is likely the product or service that addresses consumers’ needs and generates...
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2018 Trends & Strategies Report
Discover 2018’s top trends for sales and marketing—from tools, to tactics, to techniques.
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Maropost’s Email Segmentation Guide
Great marketing is about knowing your audience, but when you're working with a large email subscription list, it's not about...
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DigitalMarketer Guide
DigitalMarketer is an online community for digital marketing professionals to connect and learn from one another. As a Maropost client,...
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