Guide Topics:

Why is email important for ecommerce

Why you should care about your blacklist status and spam traps

What’s COVID-19 doing to your email & online sales

Email & overall privacy protection – tips & workarounds

Trends, upcoming changes and projections for next year


The undisputed champion of digital marketing channels for ecommerce is email. It’s easy to use, inexpensive and provides a direct line to your customers. But, in an age when social media is taking over with its advanced targeting capabilities, why does email still matter?  

This ebook will answer that question through a deep dive into this subject. And, while you’re swimming in deep waters, don’t forget to watch out for sharks, giant squids and other dangerous wildlife. By that we mean spam traps, blacklists, COVID, iOS 15 and more. So check your scuba tanks and let’s dive in!