Technology, Non-profit, Entertainment, Media, Retail & eCommerce, Health & Wellness, Maropost
78% of companies surveyed by Boston Consulting Group said they were unable to attribute value to individual customer touchpoints. This failure to connect marketing engagement and purchase behavior is the missing link in customer experience strategies.
Historically, marketing and commerce teams have operated independently of one another. In today’s world, however, marketers need data from both sectors in order to provide customers with a seamless and personalized experience that keeps them coming back.