While these two terms often get mixed up, there is a fundamental difference between them. An omnichannel commerce platform lets you deliver a consistent customer experience across multiple channels – your website, socials, mobile app, and physical stores. The aim is a seamless front-end that lets shoppers explore, purchase, and interact anywhere. But the systems behind the scenes often remain disconnected. Tools like POS, CRM, and inventory might not share data instantly, causing gaps and delays.

Unified commerce fixes this by integrating everything – front-end and back-end – into one platform where data syncs in real time, creating a consistent experience for both your customers and your team.

A unified commerce platform is an all-in-one system that connects every part of your business – your online store, physical locations, marketing, customer data, and operations – into a single platform. Instead of juggling multiple tools, you can run your entire commerce business from one platform, where everything works in harmony and data is synced in real time across all channels and systems.

With a unified commerce platform, your customers enjoy a consistent experience no matter where and how they shop (online, in-store, or through mobile) – while you can

manage everything effortlessly from one place, optimize operations, reduce costs, and grow revenue. In short, the key benefits are:

• Frictionless customer experience across all touchpoints
• Real-time syncing of inventory, sales, and customer info
• Centralized data for better visibility and control
• Fewer fragmented tools, lower total cost of ownership

• Example 1: A customer browses products on a website, adds a few items to their cart, and later completes the purchase through the mobile app – all while inventory and data update everywhere in real time.
• Example 2: A customer buys an item online, returns it later to a physical location, and the refund, stock adjustment, and loyalty points update automatically across all systems.

These quick examples show how unified commerce creates a connected experience, where data, inventory, and customer activity stay perfectly in sync across every single channel.