Toronto and Chicago, November 19, 2019— Today, Maropost, the unified customer engagement platform for B2C brands and retailers, announced the latest round of updates to their award-winning Customer Engagement Platform.
These updates include a customer-facing Innovations Portal and Product Roadmap—both designed to strengthen their customer relationships and provide transparency and visibility into the direction of the platform.
“Brands come to Maropost because we help them connect with their customers. They stay because customer-centricity is the heartbeat of our product development,” said Eugene Peters, Maropost Senior Vice President of Product.
More than half of the concepts behind Maropost’s latest product releases were pulled directly from customer feedback. Using customer feedback as a guiding light to the product roadmap allows Maropost to prioritize current customers’ needs as they continue to expand platform offerings.
Most notable features:
- Product Roadmap – In the latest product update, customers are now provided a complete view of Maropost’s roadmap for their entire suite of customer engagement solutions.
- Innovations Portal: With the launch of Maropost’s Innovations Portal, customers have the ability to provide instant and direct feedback to Maropost leadership and product teams about new features and enhancements.
More than 600 brands, including Mercedes Benz, the New York Post, and Scott Sports, rely on Maropost’s category-leading technology and award-winning team to connect with their customers at every step of their journey. Maropost helps marketers simplify customer engagement to drive brand loyalty and increase conversion.
To learn more, visit www.maropost.com.