Case Studies

Agency

“Performance is Art” is more than a signature. It’s eROI’s promise.

With an energetic mix of insight, imagination and analytics, eROI is never content with giving partners only what they ask for, but also providing them with unanticipated solutions. Because of this attitude, eROI has won a variety of awards including Addys, a Cannes Lion, four AMA Max Awards, and a Marketing Sherpa Award for email.

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We greatly value the team at Maropost. They are highly professional, easy to work with, and are constantly innovating and expanding their solution offering. One of the keys to success in this business is staying ahead of the curve and working closely with service delivery partners to ensure everything stays on track. Maropost knocks it out of the park.

RYAN BUCHANAN

Chief Executive Officer at EROI

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Challenge Brain

The Challenge

“Performance is Art” is more than a signature. It’s eROI’s promise.

With an energetic mix of insight, imagination and analytics, eROI is never content with giving partners only what they ask for, but also providing them with unanticipated solutions. Because of this attitude, eROI has won a variety of awards including Addys, a Cannes Lion, four AMA Max Awards, and a Marketing Sherpa Award for email.

Solution Brain

The Solution

When eROI entered into an agency partnership with Maropost, it gained access to the full enterprise solution, with a robust and powerful API integration. This enabled eROI to access the full dashboard, which uses the drag & drop workflows for fully automated email series. On-boarding and welcome campaigns with complex, dynamic features are now easily managed, delivering full reporting and performance analytics.

In addition, eROI is able to integrate with other data sources, including e-commerce systems, web analytics, and CRM systems. They are also able to tie in their social, mobile, and web campaign

elements, which provide a comprehensive, all-in-one-location solution for their clients. By expanding their capabilities, this holistic, multi-channel approach provides a strong differentiator for eROI.

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