26x Return On Investment for Fashion Merchant Lisen.dk after Integrating Findify on their Shopify store

The Challenge

Increase customer time to value

Featuring more than 3,000 products on their site, those behind Lisen.dk needed to find a way to streamline their shopper journey by making it easier for their customers to find the items they wanted to buy. Lisen.dk also needed to find a way to maximize their website’s upselling and cross-selling capabilities.

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"I thought Findify had a great product, and I was excited to see what it could do. I thought Findify’s way of working with AI would help me serve my customers better than before. I was right!"

Lone Sanco


The Solution

Personalized Search solution

Working closely with Danish agency dtails, Findify set out to improve search accuracy and maximize upsell and cross-sell opportunities. Integrating the Personalized Search solution quickly solved the former problem, while integration with the Recommendations solution quickly solved the latter. With these improved capabilities, powered by Artificial Intelligence, Lisen.dk customers were able to find their preferred items quicker and easier, thereby improving user experience and reducing churn. Customers were also shown additional recommended items which Findify’s machine-learning algorithm identified as potential upsell and cross-sell opportunities.

The Results

Increased Conversions

Lisen.DK saw a 26x return on investment


Lisen.dk is a family-owned fashion company which began in 2007 as a small shop on the Danish coast. While the brick-and-mortar iteration is still lovingly retained, the online version quickly became a fashion-industry favourite – not only on Nordic home turf, but also worldwide – attracting tens of thousands of visitors every single month.

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