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No one wants to be treated like a number. But that’s exactly how most customers feel when they receive generic messages from brands. If you want to stand out from the competition, you need to start sending messages that speak directly to your customers—using personalization.
But personalization has its own problems:
- Duplicate customer profiles
- Disconnected customer data
- Touchpoints not talking
All make it harder to create messages that can catch (and keep) customer attention. With Maropost’s unified customer engagement platform, you’ll finally have a 360-degree view of every customer. And with tools like limitless segmentation, dynamic content, and smart scheduling, you can put that data to good use—creating experiences as unique as your customers.