guides March 26, 2018

Maropost’s Email Deliverability Guide

Guide Screenshot 1

Summary:

450 Billion emails are sent every day but over 85% of them are considered spam.

At Maropost, we know what it takes to make it to the inbox and with our newest Deliverability Hacks for 2021, we wanted to share the top 10 steps to improving deliverability:

  1. Knowing Your (Sender) Reputation
  2. Making a List and Checking It Twice
  3. Cleaning up the Clutter
  4. Treating Unsubscribes as Opportunities
  5. Learning to Bounce Back from Bounced Address
  6. Culling With Kindness
  7. Keeping an Eye On Your Spam Complaints
  8. Staying Regular
  9. Creating Better Email Templates
  10. Welcoming Your Subscribers, Without Overwhelming Them

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