For businesses that advertise on Facebook, understanding the performance of your campaigns and get the most out of your campaigns and advertising dollars, comes down to whether you’re adequately tracking what is happening on your site, and the best way to do that is through Facebook’s pixel.
This bit of code sits on your site and collects data that helps you track and better understand actions that relate to the ads you’re running on Facebook, allowing you to quickly and easily measure how your ads are performing and optimise the ads you are running.
As the pixel sits across your entire site, it quickly builds a profile of what Facebook users are doing on your site, allowing you to bucket customers into audiences based on the content they’ve looked at and actions they’ve taken – perfect for increasing repeat purchases or recovering abandoned carts.
What Facebook pixel can do for you
Make sure your ads are being shown to the right people.
Unlock additional Facebook advertising tools.
Learn more about Facebook’s pixel
To set up the Facebook pixel app for your Maropost Commerce store:
- Follow the instructions in our docs find your Pixel ID
- Install the app from the Maropost Commerce store
- Enter the Pixel ID where prompted and confirm.