TORONTO — April. 06, 2021 (PrUnderground) – Digital transformation company Old North Collective is joining forces with Canadian marketing automation software company Maropost to transition thousands of Bronto clients onto Maropost. Bronto is at end-of-life (EOL). The company has announced that it will no longer sell to new clients as of March 1, 2021 and plans to end support completely as of May 31, 2022.
Old North Collective, which is the official Bronto reseller, will facilitate the transition of many of those companies to Maropost. There are approximately 5,000 websites worldwide using the Bronto platform and they will need to find a replacement. According to Alex Zachman, the chief executive officer of the North Carolina-based Old North Collective, the firm will work with Maropost as an extension of their team and not just as a consulting firm.
Maropost is Canada’s fastest-growing SaaS startup, offering a global marketing automation platform that helps B2C companies with audience engagement, customer acquisition and revenue growth. Both companies feel that Maropost represents a strong fit for Bronto users, who will find all the features they already love in Bronto, and hence a minimal learning curve to adopt the Maropost platform.
Maropost delivers further benefits to Bronto users. The platform offers them powerful features like native NetSuite integration, more comprehensive integration with social media platforms, brand management and a superior acquisition builder. Maropost provides Conversion Time Optimization as well as a single contact view with timeline of purchases and engagement. Bronto users will also soon discover that Maropost introduces new features on a bi-weekly basis.
“We are ecstatic to be partnered with Old North Collective. Alex Zachman and his team collectively have over 20+ years experience in the mid-market marketing automation and ecommerce space,” said Ross Andrew Paquette. “Not to mention, Old North Collective was the only official Bronto reseller last year, helping Bronto customers and users on the platform find success and leverage it to its fullest. We are the best option for Bronto customers as they look for a new platform to handle their needs. Especially given our partnership with Alex Old North Collective and his team. We know together with their experience and our powerful platform, we can help those Bronto customers transition fast and smooth while accelerating growth”
“We enjoy problem solving and we want to add value to all parties involved, our partners, our clients, our employees and our business,” Zachman said. ”We think in a more strategic problem solving driven mindset, which is led by design driven and operational excellence.”
Old North Collective is a digital transformation company focusing on business process integration, marketing and design consulting services. They help clients streamline their business processes by tying them into major IT systems (e.g., ERP, website, and marketing automation) while also helping them connect with customers through marketing to maximize revenue. Their track record is truly impressive, with multiple client brands breaking into the Inc. 5000 through the process of working with Old North Collective.
Founded in 2011 by Ross Andrew Paquette, Maropost has been featured in Deloitte’s Technology Fast 500 list multiple years in a row. The company serves customers across multiple channels, such as email and mobile/SMS marketing automation, while providing unparalleled inbox deliverability, advanced reporting and industry-leading audience building and customer journeys.
With proven success working with customers in media and publishing, e-commerce, travel and tourism, some of the brands that have trusted Maropost as their marketing automation provider include Mercedes-Benz, BioTrust, the New York Post, Haymarket Media, and Shop.com.