Maropost and Virgen Partner to Modernize Casino Marketing

Toronto, January 23, 2018—Today, Maropost—the innovating force of sales and marketing automation—and Virgen Digital Brand Marketing announced their official partnership. Bringing together the latest in multi-channel marketing technology and decades of gaming industry experience, the two are overturning the current casino marketing landscape.

Uniquely collaborative, the partnership involves in-depth strategic contributions from executive teams from both organizations. Combining casino-specific marketing & player engagement experience with digital marketing expertise, the collective knowledge of both teams alleviates typical tactical challenges that casino clients face with digital marketing.

“It’s rare to find a partner looking for true collaboration. But we found that with Virgen,” says Maropost CEO, Ross Andrew Paquette, “Together, we can completely change the way casinos look at marketing.”

Even for well-equipped casino marketing departments, navigating casino jurisdiction rules, ISP email delivery guidelines, and federal SMS regulations are constant concerns. Now, casinos looking to improve and expand their digital marketing efforts will have a resource with not only 18 years of gaming-industry-specific marketing experience, but also the latest advancements in multi-channel marketing technology—a resource that can resolve those concerns.

“The team at VIRGEN is elated to represent Maropost through this technology and service partnership. Maropost’s technology was our premium choice years before starting this formal partnership,” said Merrell Virgen, President of VIRGEN, “Our casino clients expect true marketing automation and control with Maropost’s best-in-class marketing automation platform to handle their player and guest email and mobile communications. We know this partnership will give clients the very best of both service and technology to support their loyalty programs.”

Teams from Maropost and Virgen will work side-by-side to give casinos the tools they need to offer guests and players a superior digital experience—the kind of experience that can only come when years of industry expertise meets constant technological innovation.


VIRGEN DIGITAL BRAND MARKETING is a minority-owned digital and creative firm based in Las Vegas, NV with clients throughout the U.S. Founded in 1999, the company specializes in brand development, digital/online, web design, media planning and buying, social media, and experiential content. VIRGEN’s industry focus is on casino & resort, healthcare, retail and technology companies.


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