Maropost Partnership with VIRGEN Digital Proving Itself in Casino and Gambling Industry

Marketing automation solution enables audience engagement and high deliverability.

TORONTO—March. 23, 2021  – Maropost, a leading marketing automation platform provider, today shared that its partnership with VIRGEN Digital, one of the top digital marketing agencies in Las Vegas, is delivering highly positive outcomes to clients in the casino and gaming industry.

Maropost enables companies operating in the casino and gambling industry to improve email campaign deliverability, effectively segment audiences and deliver personalized content. The automated drip campaign capabilities increase retention and fidelization.

This partnership is demonstrating that companies in the gaming industry can use email marketing to build trust and establish solid relationships with their key target audiences, even during a pandemic,” explained Ross Andrew Paquette, the founder and CEO of Maropost. “Working together, we can deliver customized offers and communications to build excitement to make their reopenings a huge success.

VIRGEN brings over two decades of marketing experience and cutting-edge multi-channel marketing technology to the marketing industry. The firm is renowned for customer service. Each client engagement begins with the assignment of a dedicated account manager who ensures that project deadlines are met, and that proper communication takes place between the client and the agency. Then, working on a plan developed in accordance with the client’s needs, VIRGEN executes on the client’s strategy and email deployment calendar(s) using Maropost.

Marketing in the casino and gambling space is intense and very nuanced,” said Merrell Virgen, VIRGEN’s CEO. “To up our game, we partnered with Maropost. They bring a lot to the table as an email platform that serves as an effective customer engagement and sales tool specializing in the casino, ecommerce, gaming, technology, and healthcare categories.” Virgen co-founded the agency with Andrew Hosak in 1999.

The agency’s clients are enthusiastic about the partnership. According to Tim Schipper, Director of Player Development at the Hard Rock Hotel & Casino Ottawa, “Our property has been working with VIRGEN Digital Brand Marketing and Maropost to manage our email programs overseen by Ontario Lottery & Gaming for nearly three years now. Our email program has been the lifeblood of our casino marketing and player development programs. Both companies have been accountable, flexible and professional partners through the COVID-19 pandemic.

Another client, the company that owns the legendary downtown Las Vegas properties The D, the Golden Gate and Circa, is finding the VIRGEN-Maropost relationship to be beneficial.

Their Director of Player Development, Mike Dini, shared, “We’ve been utilizing VIRGEN Digital Brand Marketing and Maropost for over three years now. Having launched the newest and largest casino in Downtown Las Vegas at the end of 2020, the launch and merger of the players clubs of the existing two casinos, automating the data ingestion from our core systems and communicating aggressively to players in the midst of the COVID-19 pandemic has been a challenge to say the least. Maropost and VIRGEN have been integral to the success of our digital marketing programs at all three properties.

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