Athletic Greens

Athletic Greens® is an all natural, mega-nutrient formula designed to cover the daily nutritional needs of active people. Athletic Greens was formulated by research doctorates and nutritionists with a 60 years’ combined experimental and clinical experience. Athletic Greens’ goal is to help improve the health and happiness of as many people as possible. Their nutritional supplements are taking the industry by storm, with a winning combination of high quality and cost effectiveness. They are currently sending over 3 million emails a month to their customer base, using transactional, automated workflows with Maropost.

The Challenge

On their previous platform, Athletic Greens was sending 3 million emails a month to their customer base. However, a difficult to navigate user interface and limited automation were keeping them from reaching their full potential. Configuring triggers or automated campaigns was almost impossible for them to do on their own, requiring intensive customer support and coaching. As their use of custom workflows and triggered emails in campaigns increased, they set off looking for a platform with the agility and ease of use they needed.

Deliverability was also a major issue for the team at Athletic Greens, with ongoing throttling and delay issues affecting their inbox placement. Missing their subscribers’ inboxes meant Athletic Greens was missing out on potential revenue.

The Solution

For Athletic Greens, Maropost was a welcome change, with an intuitive interface that makes automation easy. After a swift onboarding process and in-depth 1-to-1 sessions with our client success team, Athletic Greens could quickly configure their most critical workflows—with no downtime during transition. Subscriber segments, which had always been a challenge in the past, were now easily created and customized according to specifics such as gender, geography and product interest.

Able to optimize workflows and campaigns as they run, Athletic Greens can now be sure they’re always operating at peak performance. With a drag-and-drop journey builder to visually plan out auto-responders, split lists, and add logic in workflows, Athletic Greens can see Maropost’s marketing automation at work.

Because their business is 100% online retail, on-boarding and welcome campaigns with sophisticated and customized content are core to success with conversions. With Maropost, Athletic Greens can finally create these critical campaigns, to provide their customers with a better experience, increasing conversions and revenue.

The Testimonial

The Maropost platform was a welcome change, with an intuitive interface with features and content creation tools that were easily navigated and configured.”

CHRIS ASHENDEN
Founder at ATHLETIC GREEN