Full Merchandising Cloud suite for Swedish menswear giant John Henric
The Challenge
John Henric was founded, more than 10 years ago, by two friends with a big vision – to produce unique and high-quality men’s accessories.
With hard work and determination the dynamic duo made their idea a huge success, allowing them to branch out into the production of men’s shirts, sweaters, and bags.
Today, John Henric products are sold all over the globe – amplified by machine-learning and product personalization company Merchandising Cloud.
The John Henric website now carries a number of additional Merchandising Cloud features, following a full redesign of the site and integration on Swedish ecommerce platform Jetshop, making full usage of Merchandising Cloud’s latest Artificial Intelligence technology.
The Solution
Merchandising Cloud’s service, which is used by leading eCommerce websites, uses AI to build unique user profiles, thereby delivering a personalized search experience for each site visitor.
Now, with its improved personalized site search capabilities, John Henric customers will be able to find their preferred items quicker and easier.
The Results
They will also benefit from Merchandising Cloud’s Recommendations solution, which identifies hot sellers, recently viewed items, and newest products, and Merchandising Cloud Smart Collections, which includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
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