Australia’s largest BMX store is Merchandising Cloud's latest Neto client with Personalized Search and Recommendations
The Challenge
An award-winning retailer, LUXBMX is a top BMX and Streetwear store owned by BMX enthusiasts, for BMX enthusiasts.
Founded by Mitch Wood and Evan Jaques in 2010, LUXBMX first opened in a little back alley in an almost century-old building in Brisbane. The business thrived in this small but central location, and in just 5 years Mitch and Evan realized they needed to move to bigger premises.
The company was ranked 18th in the annual SmartCompany Smart50 list of the fastest growing small/medium sized businesses in Australia, and it is now the largest BMX store in the entire country.
Today, the store has also developed a huge online presence, shipping more than 10k BMX race and freestyle parts to destinations worldwide, while also offering custom builds and clothing items.
“LUXBMX is still constantly progressing and changing, whether it be with the latest BMX products, regular events in Brisbane or improvements to the shop,” said a spokesperson from the store.
Indeed, the most recent development in LUXBMX’s world can be found it it’s recent integration with Merchandising Cloud, a leading site search and personalization software provider which provides solutions designed to improve search, upsell, and cross-sell functionalities for online retailers.
Following a recent integration with this ecommerce tool, Merchandising Cloud’s Personalized Search and Recommendations solutions are now live on LUXBMX’s Neto-powered site.
The Solution
Merchandising Cloud’s autocomplete functionality in action on LUXBMX’s web store
What is Personalized Search?
Personalized Search enables online customers to find their preferred items quicker and easier. Search queries will have auto-complete options, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.
This solution ensures retailers are always displaying the most relevant products, by re-ordering them using a personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products.
What are product Recommendations?
Merchandising Cloud’s Recommendations solution identifies hot sellers, recently viewed items, and newest products. This ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
The Results
This solution, as with Personalized Search, also include access to advanced search analytics which enable merchants to better understand the behaviour of their shoppers, giving them access to extremely valuable, and actionable, insights.
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