The 2026 E-Commerce Expo just wrapped up in Stockholm, and what an event it was! With over 5,000 attendees and 150+ exhibitors, this was our team’s first time at the Nordic region’s largest ecommerce event, and they enjoyed being surrounded by industry peers who share a drive to shape the future of commerce.

Three team members attended the expo: 

• Anto Rajulin, our Customer Success Team Lead, wanted to get a better sense of what’s happening across the ecommerce ecosystem.
• Moritz Schröder, our Strategic Partnerships Manager, was focused on exploring partnership opportunities and deepening existing relationships.
• Martin Olsson-Prescott, our Director of Business Development for the Nordics, was excited to be introducing Maropost and our Unified Commerce vision to the Nordic market for the first time.

The energy was immediate and it remained throughout both days of the event. Anto captured it well: “I had the opportunity to meet so many inspiring people across the ecosystem, from fast-growing DTC brands to established retailers and tech partners.”

Beyond the conversations at the Maropost booth, Anto spent time exploring what other vendors were showcasing, and he walked away with valuable insights about where the industry is heading. The themes that kept coming up:

• AI integration
• Personalization
• Automation
• Smarter customer experiences

2025 is shaping up to be an important year for how commerce technology evolves, and events like these are a reminder of how much innovation is happening around us.

For Moritz, the expo was especially valuable from a partnership perspective. “Many of our existing partners were present at the fair, so it gave us the opportunity to deepen our relationship with them while further educating them on Maropost’s Unified Commerce vision.” 

Meeting people face-to-face is making it easier to continue conversations online, and trust established through in person connections will translate to more productive collaboration down the line.

But it wasn’t just about strengthening existing relationships. The event opened doors to new potential partnerships, and follow-up conversations are already underway. These kinds of connections ultimately help our team provide better support and more integrated solutions for our customers.

Martin saw the expo as our official introduction to the region. “We had the chance to connect with partners, prospects and industry peers and truly introduce Maropost and our vision for Unified Commerce to the Nordic market.”

Our choice to heavily invest into our presence at the E-commerce Expo sent a signal to our partner network in Sweden and the Nordics — as Mortiz put it, “Maropost has great ambitions and is a force to be reckoned with going forward.”

At the expo, relationships were strengthened and plenty of new connections were made. After the event, our team is focused on following through on the connections made and exploring the opportunities that emerged from those two days in Stockholm.

Thanks to everyone who stopped by our booth and to the organizers for delivering such a well-executed event. The Nordic ecommerce community made quite an impression on us.