Facebook

Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. Over 2 billion people use Facebook, Instagram, WhatsApp, or Messenger every month to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Facebook is defined by our unique culture – one that rewards impact. We encourage people to be bold and solve the problems they care most about. We work in small teams and move fast to develop new products, constantly iterating. The phrase “this journey is 1% finished” reminds us that we’ve only begun to fulfill our mission.

As we evolve our journey to bring the world closer together, we stay true to the same core values to guide the way we work and the decisions we make every step of the way: be open, be bold, move fast, focus on impact, and build social value.

Integration with Facebook inludes the following touchpoints:

Facebook Lead Ads (Acquisition tool)

Facebook Custom Audiences (Journeys/Data Journeys)

Facebook Lookalike Audiences (Journeys/Data Journeys)

Post content to a Facebook Page, and to a Facebook Group (Social Campaign Manager)