7 Ways To Enhance Your Ecommerce Company’s Brand Awareness
The number of ecommerce companies is growing every day. However, without increasing brand awareness, you risk being passed up by competitors. Brand awareness is incredibly important for any ecommerce business. It can be the difference between making a sale and losing it.
In order to create brand awareness, you need to be active on social media, create interesting and informative content, and engage with customers. You can also enhance your brand reputation by using custom, eco-friendly packaging.
In this article, we’ll talk about seven ways to increase your ecommerce business’ online presence. But, before we go into that, let’s talk about brand awareness and why it is important for your brand.
What is brand awareness and why is it important for ecommerce companies?
Brand awareness is the method of marketing that brings a brand to mind when a consumer sees or hears about a product. While advertising has become increasingly advanced, it’s only part of the solution when it comes to brand awareness.
The more you remind consumers that they can buy quality products from your brand, the better chance of repeat business you’ll have. And don’t forget about attracting new customers!
7 tips to enhance brand awareness
Here are the seven ways to improve brand awareness for your ecommerce business:
Create interesting and informative content
Be active on social media
Engage with customers
Use custom, eco-friendly packaging that reflects your brand values
Provide excellent customer service
Implement a referral program to encourage users to spread the word
Regularly update existing content on websites to attract loyal visitors
Let’s talk about each point.
1.Create interesting and informative content
An integral component in building your business is to create interesting content that will enhance your brand awareness. You can achieve this by joining relevant online discussions (be careful not to spam), adding to the conversation with intriguing posts and pictures, providing links to videos or infographics and writing blogs on topics related to ecommerce.
Additionally, you can cross-promote your business by creating curated lists and roundups of the most important and relevant links and articles shared on social media (you can create a list simply by compiling all your links).
Keeping up with these simple tasks will make your online brand more visible. Furthermore, we recommend using tools such as Google Alerts, Social Mention and others to track specific keywords.
2. Be active on social media
With more than 270 million users on social media, it is important for any business to maintain an online presence. This aids in ensuring customer acquisition and retention.
Your website may already be full of endless content but that doesn’t mean that you should stop there! You need to actively participate in all your business’s presence on social media. While it is important to monitor what others are saying about your company, it is also crucial to share interesting content that will enhance your brand’s visibility.
For instance, you can regularly share engaging content on Facebook. Additionally, to promote engagement with followers and increase brand awareness, you should create targeted ad campaigns to reach audiences that are more likely to be interested in your product or service.
3. Engage with customers
As you use social media to interact with others, always remember to reply to your community within 24 hours or less. It is important to respond to customer inquiries and complaints (no matter how trivial they may seem) quickly – customer service should be your top priority. To accomplish this, you need to have dedicated staff that are available around the clock so that customers can get their problems resolved quickly. Also, develop a process for dealing with different types of customer support requests. Better yet – use a chatbot to answer frequently asked questions automatically!
4. Use custom, eco-friendly packaging that reflects your brand values
Nowadays, people prefer to buy products that come in environmentally-friendly packaging as it shows a level of responsibility on the company’s part.
Using cardboard that is 100% recyclable and ensuring that all packaging material is biodegradable can provide a positive image of your brand.
5. Provide excellent customer service
Answering questions quickly and thoroughly is a good first step and this includes providing information about your products or services in different formats (email, chat, phone and more).
Customers or prospects are often busy and need answers right away. Minimizing wait time, directing them to relevant resources and overall addressing their questions quickly is extremely important. Oftentimes, prospective buyers evaluate a brand based on the customer service they receive even before they buy. So make it count! Be ready to give them the information they need right away and in different formats.
6. Implement a referral program to encourage users to spread the word
You need constant exposure to your products and services. To achieve this, you need to implement a referral program that will motivate customers to share links of your business with their friends and family. For instance, you can give discounts or coupons as rewards or offer product samples. This way, you will increase awareness of your business among new customers and at the same time enhance revenue.
7. Regularly update existing content on websites to attract loyal visitors
Updating content is one of the many ways that businesses can use to attract not just an occasional visitor, but also a loyal one.
To do this, you need to understand the needs of your target audience and provide them with information that is relevant and useful. You can do this by keeping up with current events and covering trending topics as soon as they appear..
Another great idea: plan a content calendar that will map different messages for different audience segments throughout the year. Take customers’ demographics (i.e., age group, gender, interests) into account and get as specific as possible. Then you’ll sound like you’re talking directly to them. This type of approach tends to work best.
The more you put into your brand, the more likely it is to succeed. This means not only creating an aesthetically pleasing website and packaging but also engaging with customers through social media channels like Facebook, Twitter, Pinterest etc. It’s important that any interactions are meaningful so try to respond in a timely manner or promote new content on your site regularly for loyal visitors who may have forgotten about your business.
Try using a variety of methods to actively engage customers and promote your brand. These seven strategies will help improve customer engagement while building trust over time which can ultimately lead to increased sales!
Need to chat about your commerce marketing strategy?
More than 10,000 marketers use Maropost to engage with their prospects and customers through emails, SMS, social media and more. We’re here to help you grow your business!