Innovating and expanding service providers

The Challenge

Finding an ESP with great performance

Email was our first word. In fact, we spent nearly two decades making inboxes better. And we still do. But lately, we’ve been up to much more.

Our partners (some call them clients) need to connect with their audiences in so many other ways. Email, yes, for sure, all day long, but also web projects, social feeds, editorial, wearables—the list grows and grows.

Our teams recognize this and have been evolving in stride: From an email shop to Thesis, a full-service digital agency whose versatile work has the range to meet people where they are and the relevance to engage people as they are.

Range? We work across a gamut of digital media. This gives us the mobility to create targeted digital products that reach people directly, no matter where they’re hanging out.

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“One of the keys to success in this business is staying ahead of the curve and working closely with service delivery partners to ensure everything stays on track.”

RYAN BUCHANAN

Chief Executive Officer at Thesis

The Solution

Drag & drop workflows and robust and powerful API integration

When Thesis entered into an agency partnership with Maropost, it gained access to the full enterprise solution, with a robust and powerful API integration. This enabled Thesis to access the full dashboard, which uses the drag & drop workflows for fully automated email series. On-boarding and welcome campaigns with complex, dynamic features are now easily managed, delivering full reporting and performance analytics.

In addition, Thesis is able to integrate with other data sources, including e-commerce systems, web analytics, and CRM systems. They are also able to tie in their social, mobile, and web campaign

elements, which provide a comprehensive, all-in-one-location solution for their clients. By expanding their capabilities, this holistic, multi-channel approach provides a strong differentiator for Thesis.

Thesis

Email was our first word. In fact, we spent nearly two decades making inboxes better. And we still do. But lately, we’ve been up to much more.

Our partners (some call them clients) need to connect with their audiences in so many other ways. Email, yes, for sure, all day long, but also web projects, social feeds, editorial, wearables—the list grows and grows.

Our teams recognize this and have been evolving in stride: From an email shop to Thesis, a full-service digital agency whose versatile work has the range to meet people where they are and the relevance to engage people as they are.

Range? We work across a gamut of digital media. This gives us the mobility to create targeted digital products that reach people directly, no matter where they’re hanging out.

Planets

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