Product Recommendations: The Next Step Up For Boosting Your Sales

April 6, 2022 at 2:00 pm EST (11:00 am PST)

60 Minutes

Hosts:

Manny Ju

Product Consultant

Key Takeaways:

The role of email marketing

Convert prospects into repeat buyers and brand advocates

Product recommendations

Delight prospects and customers and establish trust

Best Practices

Jump-start email strategy with these best and proven tips

Summary:

The different levels of trust define the different levels between a prospect to a repeat buyer to a brand advocate.
The role of email marketing is to move a person from one level of trust to the next deeper level.

Product Recommendations can be used to move your audience at each level:

Interested -> Engagers
Engagers -> Buyers
Buyers-> Repeat Buyers

Maropost’s Product Recommendations works best for clients who’ve integrated their Marketing Cloud accounts with their ecommerce platform. But it still can be used by anyone just to jump-start it in emails.

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