Technology, Retail & eCommerce, Maropost

B2C Marketing Insights: Today’s Consumer

Consumer expectations are getting more and more sophisticated. Many marketers are noticing that the tactics they relied on for years just aren’t working anymore. With this in mind, Maropost conducted a survey with B2B International, an independent international research firm​, of 300 marketing and CE decision-makers across North America​ at consumer-facing organizations in the retail, eCommerce, hospitality and media sectors​ to learn how companies are optimizing marketing efforts to meet consumer needs/expectations in 2019.

Hear from Megan Florida, Director of Demand Generation at Maropost, as she talks about some of our findings, along with how Marketers can use these insights to cut through the noise and create more impactful marketing campaigns today.

We’ll discuss key findings, including:

  • The rising tide of customer influence and the challenge in meeting their expectations
  • The importance of creating an effective value proposition and the role of data in enabling differentiation
  • The value in getting to know your audience and using personalized marketing to its full potential
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