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Wenner Media & Rolling Stone

The Story

Wenner Media LLC is a privately held company headquartered in New York City and publishes Rolling Stone, Us Weekly and Men’s Journal magazines and their digital properties. From editorial, to consumer marketing, to audience development, email is a critical tool for driving site traffic, facilitating digital subscriptions of their print magazines and supporting overall Wenner Media marketing objectives.

“We were impressed with Maropost’s customer support, superior UX/functionality, and access to executive management.”

MARISSA O’HARE
Director of Audience Development at WENNER MEDIA

The Challenge

As part of their due diligence of the industry when searching for a new Email Service Provider, Wenner was introduced to Maropost. After an extensive review period—followed by significant testing—Wenner Media selected Maropost to drive their email program. According to Marissa O’Hare, Senior Director of Audience Development at Wenner, “We were impressed with Maropost’s unique approach to customer support, overall nimbleness, superior UX/functionality, and access to executive management. Additionally, we saw significant improvements in deliverability after testing with Maropost.”

The Solution

O’Hare was immediately impressed with the platform, saying, “We love Maropost’s segmentation capabilities, multiple customer support options, easy-to-use templates and reporting capabilities. In-app chat is particularly useful and a favorite of our editors.” O’Hare adds that “Since transitioning to the platform, Maropost has made updates to meet our business needs and quick resolution times have resulted in a dramatic reduction in time needed for email administration.

When asked what she likes about working with the Maropost team, O’Hare explained that “Maropost’s staff is extremely knowledgeable about the platform and consistently provides excellent customer service. Additionally, they are experts in deliverability and email best practices. We also love that we can pick up the phone and speak to an expert at any time without delays or bureaucratic red tape. We continuously benefit from Maropost’s platform updates and appreciate that they continue to evolve their product to meet our needs. We’re thrilled to be working with Maropost and look forward to maximizing the value of our email program.”

The Testimonial

Maropost’s staff is extremely knowledgeable about the platform and consistently provides excellent customer service.

MARISSA O’HARE
Director of Audience Development at WENNER MEDIA

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