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Mercedes Benz Canada

The Story

Ever since Mercedes-Benz invented the automobile more than a century ago, the brand has been committed to developing and supporting cutting-edge innovations. In 2015, Mercedes-Benz Canada identified the Maropost Marketing Cloud as the preferred option to meet its complex email and marketing needs. Mercedes-Benz is synonymous with quality; the company’s discerning clientele expect the same standard of its communications, making Maropost Marketing Cloud the natural choice.

Kelly Seawright

“Our guiding principle is ‘the best or nothing,’ and we feel that the solution provided by Maropost delivers on that promise.”

Kelly Seawright
Manager of Digital Platforms at MERCEDES-BENZ

The Challenge

The company wanted a new marketing solution that was nimble enough to adapt to its rapidly-evolving needs. Additionally, Mercedes-Benz required that all customer outreach was strategic, purposeful, and based on specific, relevant segments, journeys, and individual user profiles. The company’s goals were as follows:

  • Drive purchases of Mercedes-Benz vehicles
  • Boost customer engagement
  • Reduce manual set-up and execution of technical processes Maropost Marketing Cloud was deemed to be the right company for the job.

The Solution

Mercedes-Benz requested “the best or nothing”, so we gave them the very best.

For over a year, Maropost’s Product and Client Success teams worked closely with Mercedes-Benz Canada to develop a powerful email template with advanced functionality. We implemented bleeding-edge liquid scriptingthe most advanced personalization and automation processesto dynamically generate content based on the recipient’s habits, preferences, and unique user profile. We also created a primary email template to fuel all of Mercedes-Benz’s email campaigns.

A complete, robust, and strategic communications package resulted from this collaboration, which yielded the following services:

  • Segmentation for different audiences, streams, and unique user profiles
  • Liquid scripting email templates for ultimate personalization and dynamic content
  • Automation for email journeys, campaigns, and reporting

The Results

In the first two months following implementation, Mercedes-Benz generated outstanding results using Maropost’s platform:

250+ segments and 85 journeys: Maropost offers the industry’s most comprehensive segmentation and journey tools that, when combined with an intuitive automation process, come together to form the ultimate communications platform.

4x industry open rates: Mercedes-Benz’s open rates are currently four times the industry standard, thanks in part to Maropost’s powerful segmentation and multivariate testing options.

3x industry click rates: Liquid scripting combines advanced personalization and automation processes to boost Mercedes-Benz Canada’s unique click rate to three times the industry standard.

The Testimonial

“Maropost Marketing Cloud is an agile business partner that is able to quickly and effectively adapt its platform to suit our needs. I have been consistently impressed with the quality of Maropost’s services, and the company’s responsiveness in meeting new requirements as they arise. Our guiding principle is ‘the best or nothing,’ and we feel that the solution provided by Maropost delivers on that promise.”

Kelly Seawright
Manager of Digital Platforms at MERCEDES-BENZ

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