Does personalization in marketing actually work or is it just another buzz word?
To help clear up some of the hype, we’ve partnered with IgnitionOne to take a look at the true power of personalized marketing.
Here are some of the highlights:
- Companies that excel in personalization outsell their competitors by 20%
- 61% of customers are more likely to buy from companies that leverage personalized marketing content
- Companies that create personalized campaigns using data-driven technology see an average revenue boost of 6-10%
Read on to see more stats on how personalization is improving marketing performance.
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