Maropost Reveals the Next Evolution in Marketing Personalization

Toronto, January 16, 2018 — Today, Maropost, the innovating force of Marketing and Sales Automation technology, released its latest round of industry-leading developments. These additions will provide users with both access to actionable data and advanced application opportunities.

For years, Maropost Marketing Cloud has emphasized customer-first innovation during the development process—collaborating with clients to build based on their needs. This latest series of new features is part of the company’s continuous efforts to create more value for clients.

“The fact we’re releasing updates is nothing new. We’re always evolving—innovation is an everyday process here,” says Maropost CEO Ross Andrew Paquette. “Advancing our capabilities, adapting to customer needs—those are our top priorities.”

Among the many platform updates released today, some of the highlights include the behavior adaptable Acquisition Builder and artificial intelligence-driven Content and Product Recommendations.

Maropost Marketing Cloud’s new Acquisition Builder features an unprecedented level of adaptability, responding directly to site visitor behavior. The Acquisition Builder’s forms and pop-ups allow marketers to customize when, where, and how to display—for increased data collection and conversions.

Using Maropost’s proprietary Da Vinci AI engine, Maropost Marketing Cloud users will now be able to tailor emails to individual subscribers. Based on web behavior and product purchase history, these Content and Product Recommendations capabilities create a new class of personalization—individualization.

Paquette continues, “These features are providing two of the most critical tools for marketers today: better data and the ability to leverage it. With content and product recommendations specifically, we’re looking at a leap from personalized to individualized messaging.”

As the company continues to add cutting edge features and functionality to Maropost Marketing Cloud, the level of personalization available to marketers is only expected to increase. Leading the industry trend of customized brand experiences, Maropost is expected to release more features leveraging adaptable data collection and artificial intelligence in the coming months of 2018.

To learn more about Maropost Marketing Cloud, please visit www.maropost.com/maropost-marketing-cloud.