Maropost Makes Mobile Marketing Personal
Toronto, February 27, 2018 — Today, Maropost, the innovating force in Marketing and Sales technology, introduced all-new mobile features to Maropost Marketing Cloud. Designed to capture—and keep—customer attention, the platform’s new personalization and content capabilities are the latest in a long history of innovation
Through an advanced personalization engine, users can now continuously optimize in-app ads—as campaigns run. Unlike traditional mobile marketing, Maropost’s adaptable push and in-app campaigns incorporate data from unique user profiles—for unparalleled individualization.
“We’re always looking for opportunities to create more meaningful interactions with customers,” says Peter Gold, Chief Digital Marketing Officer at Market America & SHOP.COM, “And now that we can do that on mobile, Maropost is putting us an extra step ahead of our competitors.”
To further enhance messages, newly supported rich content—including images, videos, GIFs, and sound files—is designed to capture ever-shrinking audience attention spans. Increasing engagement and improving experiences, rich content provides a whole new medium for mobile marketing.
“Engagement, conversion, and retention all come down to one thing—personalization,” says Maropost CEO, Ross Andrew Paquette. “Adaptable messaging is an essential part of that, which is exactly what these enhancements provide.”
To learn more, visit Maropost Marketing Cloud online.