Email may be one of the oldest versions of electronic communication, but it is still the most effective. Yes, there are undeniably newer and fresher methods to communicate with your community and consumers.
Even so, email still has a user base of nearly 5 billion individuals. As a result, email remains the undefeated champion among all the available marketing tools.
In addition, email marketing can also be an excellent way to revolutionize your enterprise company. The question is, how? Read on below to find out.
Is Email Marketing Still Relevant Today?
With all the talk about newer channels, how come a decades-old platform remains one of the most powerful marketing strategies?
Email marketing services, like other platforms and channels, have developed to make it easier for businesses to contact clients than ever before.
After all, coming up with an effective email marketing plan enables you to connect and engage with your core demographic in a unique manner, thereby increasing your sales without hiking up your expenses.
In fact, based on one study, email marketing produces the most outcomes and has the highest marketing ROI. It even outperforms newer strategies like SEO, content marketing, and pay-per-click advertising.
Therefore, email marketing is one of the most affordable and productive methods of engaging clients when it comes to cost-effectiveness.
Moreover, unlike with social networking sites, there’s no cost when it comes to promoting your emails so that they reach the bulk of your subscribers.
Aside from this, email is also a very customizable marketing tool. For example, you can easily customize your email marketing messages by using merging fields and list categorization features.
Yet, the best part is that this kind of customization can be entirely automated. Yes, if there is a way email outperforms all other kinds of marketing tools, it’s in the ease of doing automatization.
In fact, email shines at automatically engaging your audience – from autonomous welcome campaigns to AI-based survey emails.
Moreover, because email marketing provides continuous connections with your target audience, you don’t have to stress over algorithm updates affecting your reach.
You also don’t have to worry anymore about not being able to contact your audience again since you always have total control over your email lists. This is, of course, a big stress-relief for the marketing team.
Working with Email Marketing: The 3 Critical Elements
So, how do you create an effective email marketing campaign? Well, in its most basic form, an efficient email marketing campaign involves three key elements: an email list, an email service provider, and a designated marketing target.
An email list is a database of active email contacts. This list often includes people who have stated an interest in receiving targeted advertising from your company.
Email Service Provider
The second component is an email service provider. In this case, it’s a software application that aids in the management of email distributions. It also assists in the creation and implementation of automated online campaigns.
One of the most significant benefits of using an email service provider is the ability to automate initiatives driven by the behaviors of your potential customers. These allow you to tailor each interaction, which should result in more sales and leads.
Designated Marketing Target
Of course, having an email list and hiring an email service provider means nothing if you don’t have a clearly defined marketing goal in mind.
In this case, it’s best to never combine promotion, news, and advertising in a single email. You should maintain a clear aim in mind at all times to ensure that your email marketing efforts actually resonate with your target audience.
Setting Up Your Email Marketing Strategy
While a comprehensive email marketing plan cannot be created overnight, quick and efficient strategies exist to set up a successful email marketing strategy. In this case, here’s what you can to do set up your own:
Establish Your Email Marketing Goal
The key to setting the right goals for your email marketing effort, as we stated above, is to align them with your business’s KPIs.
After all, it can be much easier to determine what to send and who the recipients will be if you plan anything you want to accomplish with the campaign before you start emailing.
Doing this also assists you in creating targeted marketing emails that will help you accomplish your business goals.
Build an Email List
Now that you have set your objectives, it’s time to start working on your email list. Of course, there are a few alternative ways to develop it, but the best technique for each project is determined by the goals.
In this case, your email list may well be developed mainly by importing the information of your existing clients. However, before you import any names, you need to ensure you have permission to email these people.
Develop Your First Email Campaign
According to studies, an adult’s attention span is eight seconds on average, and when you have a limited attention span, writing long emails is never a good idea.
Therefore, you need to design your emails to encourage them to read your material while directing them toward your objective. You should also highlight the campaign’s core message and images to persuade readers to read on.
Aside from this, your email campaigns must also match the colors, typefaces, and identity you are using throughout the other social platforms.
Doing so establishes trust, assuring readers that the email is credible. In turn, this increases the likelihood that they will click on it.
Monitor Your Email Marketing Results
Using an analytics tool can help you understand better how people reacted to your email marketing campaigns. After all, these analytics provide a snapshot of how your customers are responding to your campaigns and allow you to compare campaign results.
In general, email marketing is a fantastic solution for any business in any sector. It enables you to effortlessly, efficiently, and inexpensively keep in touch with existing and prospective consumers.
However, as an entrepreneur, we understand that you have a lot on your plate and may not have enough time to learn the intricacies of email marketing. If so, this is where you can get in touch with us at DigitalME! At DigitalME, we can manage your email marketing so you may concentrate on more essential strategic tasks. Our professional team will help you build and execute your marketing campaign, among other things.
Company Director at DigitalME
Ross Jenkins is a top-performing and commercially focused Digital Marketing Professional with 9+ years of comprehensive experience in digital marketing, social networking, website administration, and company management utilising CRM techniques, Infusionsoft, HubSpot Certifications. Ross is a strategic and consummate leader with successful track record of establishing new propositions for leading high growth companies.
Need to chat about your email marketing strategy?
More than 10,000 marketers use Maropost to engage with their prospects and customers through emails, SMS, social media and more. We’re here to help you grow your business!