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Revenue Management and the Tools You Need to Survive in Today’s Consumer Market

At Traffic & Conversion Summit 2018 I had the opportunity to speak about Revenue Management and wanted to provide a deeper look...

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101 Facts about Email Marketing

August 18, 2017

Email marketing is central to your ROI. That’s because email automation, mobile devices, and email segmentation are reinventing the relationship between prospects/leads and marketers. Plus, with the help of a user-friendly marketing cloud platform, it’s […]

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How to Segment Your Email List for Better Results

January 30, 2017

There are hundreds of different ways to sort and segment your email lists. But the best way to organize your email list will always come back to your foundations and a few key factors.

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How to do Email List Building the Easy Way

December 22, 2016

Email marketing is a numbers game. One key metric is how many subscribers are on your email list because each is a potential source of revenue. Instead of a list of different tactics to apply, […]

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Email Marketing Best Practices: Email Segmentation & List Cleansing

June 28, 2016

Launching an email marketing campaign is more complicated than a simple click. Each internet service provider (ISP), email address, and business email exchange have varying rules, so businesses turn to specialists like marketing automation solution […]