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Revenue Management and the Tools You Need to Survive in Today’s Consumer Market

At Traffic & Conversion Summit 2018 I had the opportunity to speak about Revenue Management and wanted to provide a deeper look...

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Sales and Marketing alignment - sales and marketing teams are gathered around a table working together

Why You Need Sales and Marketing Alignment

March 27, 2018

Every day, new technology is being released that improves the consumer experience–and challenges marketers to keep up. One way to ensure you don’t fall behind is to implement a sales and marketing alignment strategy that […]

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6 Steps for Delivering the Perfect Sales Pitch

March 3, 2017

Your sales pitch is what closes the deal. Sure, there’s RFPs, emails, meetings, and so on, but if you bomb your sales pitch, none of that is going to matter. And if you ace your […]

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How to Improve Customer Experience: 3 Ways to Leverage Your Sales Team

March 1, 2017

Your marketing and communications team likely determine your marketing strategy, but it’s the sales team that’s actually talking to leads. More than anyone, your salespeople have the most interaction with potential clients and that’s why […]

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5 Tips on What to do with a New Customer

February 20, 2017

So you’ve just signed up a new customer. They fit your buyer persona to a tee and your products and services will genuinely be of benefit to them. But the relationship doesn’t end there. There’s […]