Why the iPhone X will Revolutionize Mobile Marketing

Would you stand in line to buy an iPhone 8? Me neither. When Apple unveiled the iPhone X (overshadowing the...

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How to Launch a Retargeting Campaign to Boost Your ROI

How to Launch a Retargeting Campaign to Boost Your ROI

October 17, 2017

Digital marketing is booming with print media losing their audience to online content across every demographic. That’s why advertisers and marketers are rushing to move the bulk of their operations online. Luckily, digital marketers know […]

3 Email Marketing Tips for a Higher ROI on Sales and Promotions

3 Email Marketing Tips for a Higher ROI on Sales and Promotions

March 15, 2017

Your leads are savvy consumers. They’re used to seeing “hot sale now!” in their inbox, so make your pitch count.

Are Cryptocurrency Micropayments the Future of Content?

Are Cryptocurrency Micropayments the Future of Content?

February 10, 2017

Clickbait, fake news, yellow journalism – media today is in a poor state. Audiences are sick of sub-par content getting jammed down their throats but they’re not always willing to pay for good content. It’s […]

Customer Success and Marketing: Teaming Up for Customer Retention

Customer Success and Marketing: Teaming Up for Customer Retention

January 30, 2017

Are you fully utilizing your resources when it comes to customer retention? As essential as email marketing is, it should never be the only tool in your toolbox.

10 Essential Email Marketing Metrics and KPIs

10 Essential Email Marketing Metrics and KPIs

October 20, 2016

So you’ve launched your email marketing campaign. Whether it’s highlighting a new product or persuading leads to re-engage, it undoubtedly took you some time to determine the right copy and images to use. Before you […]

The 8 Crucial Metrics To Measure Your Email Marketing Campaigns

The 8 Crucial Metrics To Measure Your Email Marketing Campaigns

October 11, 2016

When you bake a cake, you mix up the batter, put it in the oven, frost it once cooled, and serve it up to your friends and family. And said cake is not thought about […]