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Revenue Management and the Tools You Need to Survive in Today’s Consumer Market

At Traffic & Conversion Summit 2018 I had the opportunity to speak about Revenue Management and wanted to provide a deeper look...

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How AI and Machine Learning Will Optimize Revenue

April 3, 2018

With the future of AI appearing increasingly unpredictable, it seems as though no job is safe from machine takeover. However, AI and Machine Learning aren’t necessarily the enemy of employment. These two technologies are also extremely promising for making our jobs easier, by parsing through unstructured information, […]

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4 Industries Transformed by Enterprise Marketing Automation

December 17, 2017

We’re living our lives and running our businesses online. Every facet, from e-commerce to banking, the digital world is undeniably intertwined in how we get through the day. That’s why businesses, especially those in media […]

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How to Launch a Retargeting Campaign to Boost Your ROI

October 17, 2017

Digital marketing is booming with print media losing their audience to online content across every demographic. That’s why advertisers and marketers are rushing to move the bulk of their operations online. Luckily, digital marketers know […]

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3 Email Marketing Tips for a Higher ROI on Sales and Promotions

March 15, 2017

Your leads are savvy consumers. They’re used to seeing “hot sale now!” in their inbox, so make your pitch count.

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Are Cryptocurrency Micropayments the Future of Content?

February 10, 2017

Clickbait, fake news, yellow journalism – media today is in a poor state. Audiences are sick of sub-par content getting jammed down their throats but they’re not always willing to pay for good content. It’s […]

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Customer Success and Marketing: Teaming Up for Customer Retention

January 30, 2017

Are you fully utilizing your resources when it comes to customer retention? As essential as email marketing is, it should never be the only tool in your toolbox.