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Customer experience is a relatively new term, but there’s some confusion about what it entails. Often, businesses think its the same as customer service but it’s so much more…
If you’ve been handling day-to-day email marketing for some time there’s a chance you have some key information about your leads and contacts that no one else in your company will have.
As great as it is, personalization can be tricky. Too personal and you’re in danger of getting a restraining order or worse – an unsubscribe! Remember when Target figured out a girl was pregnant based […]