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Revenue Management and the Tools You Need to Survive in Today’s Consumer Market

At Traffic & Conversion Summit 2018 I had the opportunity to speak about Revenue Management and wanted to provide a deeper look...

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SMS Marketing In The Future

April 10, 2018

For SMS marketing, the future is unclear, with marketers today divided on where exactly this highly personalized (and occasionally overly personal) approach to addressing customers will belong in the landscape. As it stands, the future of SMS marketing has two main paths, and which one will […]

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How a Slow Page Load Speed on Mobile Hurts Your SEO

January 16, 2018

They say speed kills. But online, if you don’t have a fast page load speed on mobile, the internet kills you (well…your rank). If there’s one thing we can all agree on, it’s that waiting […]

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Why the iPhone X will Revolutionize Mobile Marketing

November 14, 2017

Would you stand in line to buy an iPhone 8? Me neither. When Apple unveiled the iPhone X (overshadowing the iPhone 8 release back in October), it generated huge buzz in the Twittersphere. Both models […]

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What You Need to Know about Google AMP Pages

October 18, 2017

Ever wondered what that little lightning bolt symbol is? AMP stands for “Accelerated Mobile Pages.” Introduced in 2015, Google AMP is their open-source collaborative project to speed up loading of mobile web pages. Google AMP pages […]

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10 Conversion Tips for Mobile Landing Page Optimization

September 13, 2017

the smartphone we carry around in our pocket every day is one of the world’s greatest technological achievements.

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5 Mobile Marketing Trends for 2017: What’s Hot, What’s Not

August 11, 2017

“The majority of internet usage will be done via a mobile device and for most people, the mobile web will be their primary, if not their only, way of experiencing the internet.” – Peter Rojas, […]