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How to Avoid the Gmail Promotions Tab

Let’s get one thing straight. The Gmail Promotions tab is NOT the spam folder. Google introduced the Promotions tab in...

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How to Avoid the Gmail Promotions Tab

December 4, 2017

Let’s get one thing straight. The Gmail Promotions tab is NOT the spam folder. Google introduced the Promotions tab in 2013 to segment commercial emails in a user’s inbox, while at the same time, not […]

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How to Launch a Retargeting Campaign to Boost Your ROI

October 17, 2017

Digital marketing is booming with print media losing their audience to online content across every demographic. That’s why advertisers and marketers are rushing to move the bulk of their operations online. Luckily, digital marketers know […]

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6 Free Email Marketing Tools to Optimize Your Campaigns

September 15, 2017

You want your next campaign to POP off the screen for your recipients. The only problem is how are you going to get your ideas on paper?

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6 Experts Share their Email Marketing Tips

September 14, 2017

To be the best, you need to learn from the best. That’s why I’m always asking other marketers about their “secret” to success. Whether it’s buzzwords that drive conversion in subject lines or the colour […]

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7 Answers to Common Email Deliverability Questions

August 29, 2017

What’s the point of writing an email if nobody reads it?

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101 Facts about Email Marketing

August 18, 2017

Email marketing is central to your ROI. That’s because email automation, mobile devices, and email segmentation are reinventing the relationship between prospects/leads and marketers. Plus, with the help of a user-friendly marketing cloud platform, it’s […]