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How to Avoid the Gmail Promotions Tab

Let’s get one thing straight. The Gmail Promotions tab is NOT the spam folder. Google introduced the Promotions tab in...

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gmail-promotions-tab

How to Avoid the Gmail Promotions Tab

December 4, 2017

Let’s get one thing straight. The Gmail Promotions tab is NOT the spam folder. Google introduced the Promotions tab in 2013 to segment commercial emails in a user’s inbox, while at the same time, not […]

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7 Answers to Common Email Deliverability Questions

August 29, 2017

What’s the point of writing an email if nobody reads it?

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Email Marketing: How to get Whitelisted

June 16, 2017

From concept to coding, email marketing requires some considerable effort. That’s why there’s no worse feeling than having your email ending up in the spam folder. To avoid this, you need to learn how to […]

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The 5 Email Deliverability Terms You Need to Know (and How They Can Improve Your Deliverability Rate)

January 18, 2017

What’s in a name? Email deliverability measures your ability to deliver emails to your recipients without being lost, blocked, or otherwise ending up in spam. According to one report, only 79% of commercial email ends […]

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13 Mistakes You’re Making That Will Land Your Emails in Spam

January 5, 2017

There’s nothing worse for an e-mail marketer than having their e-mails land in spam. First of all, who decides what’s spam? There are two groups: The ISPs (like Yahoo! and Comcast) The people on your […]

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Effective Ways to Improve Your Email Deliverability

July 14, 2016

Whether you’re a veteran or new to email marketing, you know that it is not an easy task. We tend to think that sending emails to subscribers and customers should be as easy as pie, […]