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At Traffic & Conversion Summit 2018 I had the opportunity to speak about Revenue Management and wanted to provide a deeper look...Read More
A mailing list is a lot like a guest list for your wedding or birthday party. You only want people who really matter to you to be on it. Because just like unwanted guests, unwanted […]
As great as it is, personalization can be tricky. Too personal and you’re in danger of getting a restraining order or worse – an unsubscribe! Remember when Target figured out a girl was pregnant based […]
Launching an email marketing campaign is more complicated than a simple click. Each internet service provider (ISP), email address, and business email exchange have varying rules, so businesses turn to specialists like marketing automation solution […]