Why the iPhone X will Revolutionize Mobile Marketing

Would you stand in line to buy an iPhone 8? Me neither. When Apple unveiled the iPhone X (overshadowing the...

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Back to Basics: 10 Steps You Need to Do for List Cleansing

Back to Basics: 10 Steps You Need to Do for List Cleansing

February 27, 2017

A mailing list is a lot like a guest list for your wedding or birthday party. You only want people who really matter to you to be on it. Because just like unwanted guests, unwanted […]

Let’s Get Personal: Hitting the Sweet Spot with Data You Already Have

Let’s Get Personal: Hitting the Sweet Spot with Data You Already Have

February 17, 2017

As great as it is, personalization can be tricky. Too personal and you’re in danger of getting a restraining order or worse – an unsubscribe! Remember when Target figured out a girl was pregnant based […]

How to Segment Your Email List for Better Results

How to Segment Your Email List for Better Results

January 30, 2017

There are hundreds of different ways to sort and segment your email lists. But the best way to organize your email list will always come back to your foundations and a few key factors.

How to do Email List Building the Easy Way

How to do Email List Building the Easy Way

December 22, 2016

Email marketing is a numbers game. One key metric is how many subscribers are on your email list because each is a potential source of revenue. Instead of a list of different tactics to apply, […]

Email Marketing Best Practices: Email Segmentation & List Cleansing

Email Marketing Best Practices: Email Segmentation & List Cleansing

June 28, 2016

Launching an email marketing campaign is more complicated than a simple click. Each internet service provider (ISP), email address, and business email exchange have varying rules, so businesses turn to specialists like marketing automation solution […]