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Revenue Management and the Tools You Need to Survive in Today’s Consumer Market

At Traffic & Conversion Summit 2018 I had the opportunity to speak about Revenue Management and wanted to provide a deeper look...

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6 Free Email Marketing Tools to Optimize Your Campaigns

September 15, 2017

You want your next campaign to POP off the screen for your recipients. The only problem is how are you going to get your ideas on paper?

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6 Experts Share their Email Marketing Tips

September 14, 2017

To be the best, you need to learn from the best. That’s why I’m always asking other marketers about their “secret” to success. Whether it’s buzzwords that drive conversion in subject lines or the colour […]

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4 Content Hacks to Optimize Your Email Marketing Campaigns

March 6, 2017

The average person receives dozens of emails per day but open a fraction of that and engage with even fewer.

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Back to Basics: 10 Steps You Need to Do for List Cleansing

February 27, 2017

A mailing list is a lot like a guest list for your wedding or birthday party. You only want people who really matter to you to be on it. Because just like unwanted guests, unwanted […]

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8 Email Design Best Practices to Boost Your Conversion Rate

February 22, 2017

People form an opinion of your content within 50 milliseconds of clicking.

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The 3 E’s of Mastering Emotions in Email Marketing

February 3, 2017

Valentine’s Day is just around the corner and it seems like the perfect time to talk about an oft-overlooked aspect of email marketing: the importance of emotion. Marketing professionals frequently discuss the importance of your […]