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The average person receives dozens of emails per day but open a fraction of that and engage with even fewer.
A mailing list is a lot like a guest list for your wedding or birthday party. You only want people who really matter to you to be on it. Because just like unwanted guests, unwanted […]
People form an opinion of your content within 50 milliseconds of clicking.
Valentine’s Day is just around the corner and it seems like the perfect time to talk about an oft-overlooked aspect of email marketing: the importance of emotion. Marketing professionals frequently discuss the importance of your […]
First impressions are important. And this is particularly true for your business or brand. That first interaction can set the tone for a long-term partnership with your customer, or it can ensure that the customer […]