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Revenue Management and the Tools You Need to Survive in Today’s Consumer Market

At Traffic & Conversion Summit 2018 I had the opportunity to speak about Revenue Management and wanted to provide a deeper look...

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How AI and Machine Learning Will Optimize Revenue

April 3, 2018

With the future of AI appearing increasingly unpredictable, it seems as though no job is safe from machine takeover. However, AI and Machine Learning aren’t necessarily the enemy of employment. These two technologies are also extremely promising for making our jobs easier, by parsing through unstructured information, […]

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Why You Need Sales and Marketing Alignment

March 27, 2018

Every day, new technology is being released that improves the consumer experience–and challenges marketers to keep up. One way to ensure you don’t fall behind is to implement a sales and marketing alignment strategy that […]

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Best Email Subject Lines for Sales and Marketing

January 29, 2018

Your email marketing campaign is crafted, you have your goals set and the KPIs you want to hit. Now all you have to do is figure out how to get recipients to open your email. […]

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How to Avoid the Gmail Promotions Tab

December 4, 2017

Let’s get one thing straight. The Gmail Promotions tab is NOT the spam folder. Google introduced the Promotions tab in 2013 to segment commercial emails in a user’s inbox, while at the same time, not […]

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6 Free Email Marketing Tools to Optimize Your Campaigns

September 15, 2017

You want your next campaign to POP off the screen for your recipients. The only problem is how are you going to get your ideas on paper?

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6 Experts Share their Email Marketing Tips

September 14, 2017

To be the best, you need to learn from the best. That’s why I’m always asking other marketers about their “secret” to success. Whether it’s buzzwords that drive conversion in subject lines or the colour […]