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“The majority of internet usage will be done via a mobile device and for most people, the mobile web will be their primary, if not their only, way of experiencing the internet.” – Peter Rojas, […]
Welcome email campaigns are your first step to establishing a lasting relationship with contacts. According to a 2015 report by Return Path, they have an average read rate of 34 percent—that’s 42 percent higher than […]
The 80-20 rule, also known as the Pareto Principle, which states that 80% of the world’s land is owned by 20% of the world’s people. Since this rule was discovered in 1906, experts have discovered […]
It sucks when people unsubscribe from your email list. You’ve spent hundreds of hours cultivating, but at the end of the day, you just have to let them go. In fact, you should make it […]