Blog

E-Commerce Marketing

Top E-commerce KPIs to make your Online Business Thrive

E-commerce businesses are a goldmine for data. Online stores or E-commerce sites work by subsisting on numerous data-centered processes and...

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Omnichannel Marketing

5 Benefits of Omni-Channel marketing for SMBs

“Companies with extremely strong omnichannel customer engagement strategy get to retain an average of 89% of their customers, compared to...

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E-Commerce Marketing

Shopping cart abandonment: Is your online store leaving money on the table?

Seven out of ten customers who visit your online retail store will leave at least one item in their shopping...

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Email Marketing

How to Migrate to a New Email Marketing Service Provider

There are multiple reasons why companies or businesses may choose to migrate email marketing service providers. One can always factor in...

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Email Marketing

Email Deliverability 101 – How to boost your Deliverability

Did you know emails generate $38 for every $1 spent? An astounding 3,800% ROI; that makes email marketing a big deal. Imagine sending mail through...

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Mobile Marketing

Best Examples of SMS Mobile Keyword Campaigns

 SMS campaigns are a personal, text message-based form of mobile marketing strategy. Mobile Keyword campaigns involve the use of selected single...

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B2C Marketing

Benefits of Multi-Channel Marketing Automation for B2C Businesses

The marketing arm of a business is essential to attain its goals--be it brand awareness, sales growth or even talent...

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Mobile Marketing

Mobile Marketing 101 – Guide to your Mobile Marketing Strategy

Why are we talking about mobile marketing? There’s a 70% chance that you’re reading this on a mobile device. That’s...

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Mobile Marketing

How to use Mobile Keywords for SMS Marketing

SMS marketing is a text based form of mobile marketing. As it is mobile based, it is a relatively personal...

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Email Marketing

Email campaign 101 – Guide to your Email campaign strategy

An Email campaign is a digital marketing strategy aimed at prospects and customers via the use of emails. These campaigns...

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Email Marketing

Email Best Practices for Black Friday & Cyber Monday

November 27, 2020 marks the beginning of the chaos known as Black Friday, followed by its cousin, Cyber Monday. You and thousands of...

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Marketing Automation

What is Marketing Automation and Why Your Company needs it?

According to Forbes, "Automation is the future. Marketing automation, in particular, can turn a lean marketing team into a force to...

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