Welcome to the Maropost Blog

Here you'll find all the latest industry news and insights—brought to you by the experts at Maropost

Cloud computing is an infrastructure and software model that enables ubiquitous access to shared pools...

Email marketing campaigns are not launched on a whim — they are strategic and calculated...

Virtual reality is a gift to marketers.

What’s the point of writing an email if nobody reads it?

It’s hard to keep up with the latest marketing news if you don’t have hours...

Email marketing is central to your ROI. That’s because email automation, mobile devices, and email...

“The majority of internet usage will be done via a mobile device and for most...

Welcome email campaigns are your first step to establishing a lasting relationship with contacts. According...

From concept to coding, email marketing requires some considerable effort. That’s why there’s no worse...

The 80-20 rule, also known as the Pareto Principle, which states that 80% of the...

It sucks when people unsubscribe from your email list. You’ve spent hundreds of hours cultivating,...

Nobody is destined for success. Success is earned through years of hard work and adopting...

Customer experience is a relatively new term, but there’s some confusion about what it entails....

Your leads are savvy consumers. They’re used to seeing “hot sale now!” in their inbox,...

Every business needs a digital front. But sometimes, we can forget about the importance of...

If you read our weekly newsletter, follow our social feeds, or are simply in-the-know when...

The average person receives dozens of emails per day but open a fraction of that...

Your sales pitch is what closes the deal. Sure, there’s RFPs, email marketing campaigns, meetings,...

Your marketing and communications team likely determine your marketing strategy, but it’s the sales team...

A mailing list is a lot like a guest list for your wedding or birthday...