Why the iPhone X will Revolutionize Mobile Marketing

Would you stand in line to buy an iPhone 8? Me neither. When Apple unveiled the iPhone X (overshadowing the...

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5 Mobile Marketing Trends for 2017: What’s Hot, What’s Not

5 Mobile Marketing Trends for 2017: What’s Hot, What’s Not

August 11, 2017

“The majority of internet usage will be done via a mobile device and for most people, the mobile web will be their primary, if not their only, way of experiencing the internet.” – Peter Rojas, […]

The Recipe for Engaging Welcome Email Campaigns [Infographic]

The Recipe for Engaging Welcome Email Campaigns [Infographic]

August 10, 2017

Welcome email campaigns are your first step to establishing a lasting relationship with contacts. According to a 2015 report by Return Path, they have an average read rate of 34 percent—that’s 42 percent higher than […]

Email Marketing: How to get Whitelisted

Email Marketing: How to get Whitelisted

June 16, 2017

From concept to coding, email marketing requires some considerable effort. That’s why there’s no worse feeling than having your email ending up in the spam folder. To avoid this, you need to learn how to […]

The 80-20 Rule: Make Your Life and Your Business More Efficient

The 80-20 Rule: Make Your Life and Your Business More Efficient

March 24, 2017

The 80-20 rule, also known as the Pareto Principle, which states that 80% of the world’s land is owned by 20% of the world’s people. Since this rule was discovered in 1906, experts have discovered […]

7 Best Practices for Making the Most of an Email Unsubscribe

7 Best Practices for Making the Most of an Email Unsubscribe

March 22, 2017

It sucks when people unsubscribe from your email list. You’ve spent hundreds of hours cultivating, but at the end of the day, you just have to let them go. In fact, you should make it […]

8 Habits of the Best Email Marketers

8 Habits of the Best Email Marketers

March 20, 2017

Nobody is destined for success. Success is earned through years of hard work and adopting good habits. That’s why the best email marketers consistently strive for daily improvement to ensure each task they undertake is […]