Triggered Email Best Practices in 2020
We’ve already established that email campaigns are most effective when they hit a person’s inbox at the time they are...
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A New Look for Maropost
Part of your job is keeping up with the latest trends and innovations in marketing and customer engagement. At the...
Read MoreHoliday Email Marketing Mistakes You Don’t Realize You’re Making
Updated for 2019 With the holiday season around the corner, marketers are busy making sure their campaigns are ready for...
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How to Rebound from An Email Bounce to Improve Deliverability
It's a fairly well-known statistic in the email marketing world, but around 16% of emails sent will never make it...
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The Customer Voice Is All I Care About: Here’s What Ours Have to Say
When it comes to business software decisions, buyer’s remorse just isn’t an option for me. In 2019, automation is critical,...
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Introducing Maropost’s Product Roadmap
At Maropost, our mission is to connect companies to their customers at every step of their journey and we believe...
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Maropost’s MarTech Checklist
According to Gartner, 29% of total marketing budget is now dedicated to marketing technology. On the surface, this stat makes...
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When To Set Up An Email Double Opt-In
If you take the name at face value, an email double opt-in sounds like twice the ask. You’re working hard...
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All Systems Go: Introducing Our New and Improved Status Page
At Maropost, we work hard to keep service interruptions to a minimum, but like any technology company, we occasionally have...
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How to Test Email Subject Lines
How often do you meet someone new and make immediate assumptions and opinions about them? First impressions can shape our...
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Our Customers have Spoken: Maropost Leads in Marketing Automation, Marketing Analytics, and Personalization Software
I’m thrilled to share some exciting news on behalf of the Maropost team: G2, the world’s leading review site for...
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Email Unsubscribe Rates: Why Should You Care?
You know the phrase “you win some, you lose some.” This concept is applicable to your email subscribers; it’s inevitable...
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Create Holiday Email Campaigns Worth Celebrating
The holiday season is just around the corner. While it’s a time for family, friends, joy and celebration, it’s also...
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