3 Ways Customer Segments Are Hurting Your Campaigns
Let’s talk about customer segments. Segments allow you to learn more about your audience demographic, personalize content to increase engagement,...
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Does Your Email Marketing Platform Have These 10 Essential Features?
E-commerce Marketing is a mix of three elements of day-to-day life that create a powerful tool. E-commerce is merely the...
Read More5 reasons why you should make mobile marketing your priority
Mobile Marketing is the 'IT' method of advertisement. As millennials and Gen Z'ers do everything on their phones and are basically always...
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Mobile Marketing: The Key to GR8 Omnichannel Customer Engagement
How to leverage mobile messages to get your customers to TTYL. With our smartphones glued to our side, it’s not...
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Your Customer Engagement Questions, Answered: What Marketing Channels Should I Use?
Welcome back to our new series, “Your Customer Engagement Questions, Answered.” Remember, you can send us your questions for future...
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Your Customer Engagement Questions, Answered: Cross-Channel vs. Omnichannel Marketing
Welcome back to our new series, “Your Customer Engagement Questions, Answered.” Remember, you can send us your questions for future...
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Our Top Tips for Restarting Your Email Campaigns
Life can throw us lots of unexpected surprises. Sometimes during these rollercoaster events you may decide to decrease the amount of...
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Your Customer Engagement Questions, Answered: Customer Engagement vs. Marketing
Welcome back to our “Your Customer Engagement Questions, Answered” series. Last time we talked about the distinctions between cross-channel and...
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Email Marketing Predictions for 2020
Your Audience Will Have the Power Control has been gradually shifting from brands to customers, and the B2C environment will...
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The Magic Happens When Customers Are Partners
A few months back one of our customers raised a concern around the sophistication of their campaigns and send time. This customer,...
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Coming Soon: Maropost for Commerce!
Maropost will be soon be introducing its latest offering – Maropost for Commerce. This new product will introduce the capability...
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A New Look for Maropost
In just a few weeks, Maropost will be releasing its new interface. The updates included in this release are going to greatly...
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Shared vs. Dedicated IP Pools
We’ve discussed at length the significance of deliverability, including its impact on email marketers’ sender reputation － and vice versa. ...
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