21 Jun, 2016
TORONTO, ON– Maropost Marketing Cloud — the fastest growing provider of email and digital services in North America — is pleased to announce that Mother Jones (www.motherjones.com) has selected their platform to handle their growing email program. Mother Jones is a reader-supported, non-profit news organization.
Mitch Grummon, Business Development Manager for Mother Jones, commented on the decision to select Maropost for their email marketing needs: “Email plays a central role in reaching our loyal fans Our email program generates donations and subscriptions that allow Mother Jones to remain independent and produce the kind of investigative reporting our readers count on us to provide. We had simply outgrown our internal system and started a review process of more than 20 email vendors. After a number of discussions, Maropost emerged as the top choice.”
When asked what about Maropost stood out from other vendors, Grummon said, “Maropost seems to be singularly focused on their product. They also have a great, customer-focused approach to the sales process — they are smart, nimble, and product-focused. We also received some great referrals from existing Maropost customers which helped convince us that Maropost is totally invested in making sure their clients are successful.”
When asked about which features Mother Jones is excited about implementing Grummon said that, “Automated workflows, automated marketing, straightforward content creation, deliverability, send time optimization, A/B/C/D testing, and powerful list segmentation are just some of the tools we’re looking forward to utilizing in the Maropost Marketing Cloud platform.”
Ross Andrew, Maropost CEO, provided his input on the selection made by Mother Jones.
“We are very excited that Mother Jones is one of our newest clients. We’ve added a number of publishing clients and love that one with the independent spirit of Mother Jones has chosen to work with Maropost. Mitch is correct — it’s our goal to make sure each of our clients is successful on the Maropost Marketing Cloud. We look forward to putting the power of our platform to work for Mother Jones.”