10 Aug, 2015
Maropost today rolled out a series of new, exciting and helpful features to their game-changing email and digital communication powerhouse.
Four new function sets highlight the release, including –
Email Preview – Developed with Maropost partners Email On Acid, Maropost will now integrate the immediate preview of 28 of the major mobile and desktop email clients. The email client preview includes both Apple and Android tablets, as well as phones.
Brand Coordinator – Brand coordinator allows users to manage multiple brands under a single account. Brand Coordinator allows for interoperability between brand lists, while also maintaining brand-specific segmentation rules and brand-specific opt-out preferences. For marketers who need to coordinate programs among different brands, Brand Coordinator will make that process significantly simpler.
Tag Management – Our leading-edge tagging capability has been both expanded and improved. Tags can now be attached to contents directly via workflow rules. Tagging can now be directly added to a users’ segmentation array. The new tagging functionality also allows marketers to see all of the names associated with a tag, as all the tags on a specific profile.
Data Workflows – One of the great strengths of Maropost is sophisticated data management capabilities. We’ve expanded that sophistication by allowing for automated data imports and exports, either via file or via FTP. As data is imported, it can also signal the system to kick off an automated set of rules around handling and marketing to the names contained in that list. No more running to a coder every time you need to import or export a file!
The best news of these product improvements? They are complimentary to all existing Maropost clients.
Says Ross Andrew, CEO of Maropost, “Many companies will build improvements to their systems, only to try and hold you hostage by telling you it’s an extra fee, or by forcing you to upgrade to a more expensive version of a product. At Maropost, we don’t — if it’s worth having, we want you to have it.”
All four of the new Maropost functions are live as of today.