3 Dec, 2015
Maropost is excited to announce yet another incredible development in the world of digital marketing — Maropost Data Automation. Users of the Maropost platform will — inside of their existing Maropost platform — be able to import, export and move data files with incredible sophistication and speed.
Bob Frady, Chief Marketing Officer of Maropost, says, “The interconnectivity of data has demanded more sophisticated tools for creating data sets that can easily be moved within our clients’ organizations. Many of our customers have data scattered across multiple silos. Maropost Data Automation makes the retrieval of data more streamlined and — more importantly — lets Maropost users create data sets that can automatically be moved back into existing data silos within their business. This greatly eliminates the need for using expensive coding resources to move data.”
Data Automation allows for the two-way flow of data, either via pre-defined schedule or via triggered event. For example, Data Automation can schedule a pick up of client data from an FTP site, bring the data to Maropost, notify the user the data has been picked up, then integrate that data into the existing data structure. In the other direction, any number of triggers — including sending a message, user clicks, or running a campaign — can kick off the packaging of data for return to client systems.
Ross Andrew, CEO of Maropost, said, “Getting a better handle on the flow of data is a nagging and expensive problem for many digital marketers — especially when multiple systems are providing content. With Maropost Data Automation, we’ve greatly simplified and quickened the process of moving data. We believe that it represents a tremendous time saving for a great number of marketers.”
Maropost Data Automation is available today, directly inside of the Maropost application. It’s delivered free to all users of the Maropost platform. To learn more about Maropost Data Automation — or to learn more about one of the fastest growing digital marketing companies in North America — contact us today at email@example.com.