13 Apr, 2016
Maropost (www.maropost.com), the fast-growing leader in the email and digital marketing space, today announced the release of branding support inside of the Maropost Marketing Cloud. For agency and enterprise customers with multiple brands who send email under the Maropost Marketing Cloud, users can now attach DKIM (DomainKeys Identified Email) domains with specific brands that they manage.
Manny Ju, VP of Product and Client Success for Maropost, stated – “most email service providers only provide one DKIM domain for a specific account. While this works fine for companies that only support a single brand, it can cause significant issues for companies (and agencies) that manage multiple client brands. Our system can now – under one account – allow users to assign specific DKIM domains to specific brands. Branding support will both improve email deliverability and reduce overall system ownership costs, as what once took multiple accounts can now be accomplished under a single account with multiple DKIM domains.”
DKIM is a powerful step in making sure that the email sender is who they say they are and critical in fighting email fraud. DKIM provides a mechanism to allow receiving mail exchangers to check that incoming mail from a domain is authorized by that domain’s administrators. It is intended to prevent forged sender addresses in emails, a technique often used in phishing and email spam. DKIM allows the receiver to check that an email claimed to come from a specific domain was indeed authorized by the owner of that domain.
Ross Andrew, CEO and Founder of Maropost added “with both agencies and companies who manage multiple brands, the management of those brands has been difficult. With out launch of branding support, we’ve answered the calls of our clients to make the process of managing multiple brands as streamlined as possible. Not only will it be easier to manage multiple brands under one system, we expect it will also provide a bump in deliverability by making sure the mail steam for each brand remains as pure as possible.”
Branding Support is built into the Maropost Marketing Cloud system and is available today. For more information – or to find out how to put the power of the world’s best email and digital marketing platform to work for you – please visit www.maropost.com.
Maropost. The Marketing Cloud That Works.
About Maropost Marketing Cloud
Maropost Marketing Cloud is a leading global provider of on-demand digital marketing solutions, transforming the customer journey through one-to-one customer engagement. Our platform transforms the complex process behind successful email marketing into a manageable process, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior and create collaborations within a single dashboard. Using interactive marketing campaigns and intuitive automation, customers turn to Maropost Marketing Cloud to increase engagement, conversions and ROI. We work with companies such as Wenner Media, Shop.com, Fluent, Biotrust and many more. Maropost is headquartered in Toronto, with offices in Chandigarh, India. Learn more at www.maropost.com.