Maropost announced today that digital marketing industry veteran Bob Frady has joined the company in the newly created role of Chief Marketing Officer. Bob will be responsible for all Maropost branding and advertising efforts, reporting directly to Maropost CEO Ross Andrew.

Bob comes to Maropost with a wealth of experience in the industry, having spent the last several years leading and building cutting edge digital marketing programs at Live Nation, Expedia and most recently, Zeeto Media, where he built a 10x increase in digital marketing revenues. At Zeeto, Bob also headed up the technology, optimization, business intelligence, content and social teams.

Bob has also been a featured speaker at a number of industry conferences, using his hard-earned experience to delight and inform audiences across the globe.

Bob joins Maropost as CMO to continue Maropost’s outstanding success providing email, SMS and in-app communications to nearly 300 clients. “I am incredibly excited to join one of the fastest growing players in the digital marketing space. Many companies talk a good game about creating and integrating digital marketing campaigns — Maropost is one of the few that I have seen who can actually do it. Their technology and approach to the market are both second to none. I feel fortunate to be joining such a high-growth company that prides itself on outstanding customer support and look forward to adding some rocket fuel to it,” said Bob.

“Bob’s wealth of experience, industry standing and digital marketing knowledge will make him a key addition to the Maropost team. We view Bob’s decision to join our team as yet another sign that our approach to the industry is a winning one. The incredible demand for our products let us to look for an addition to our team who fits in with our aggressive, high-growth mentality. Bob is a fantastic addition to our team and will drive both top-line growth and customer success. We’re thrilled to have him,” said Ross Andrew, CEO of Maropost.