2 Jun, 2016
Yesterday, Vista Equity Partners agreed to purchase Marketo for $1.8 billion.
In the digital marketing space, this sort of transaction in not unusual. In 2013, Salesforce spent $2.5 billion to acquire Exact Target and Oracle spent $1.5 billion to acquire Responsys. In 2015 Endurance spent $1.1 billion to acquire Constant Contact.
While pundits continually claim that “email is dead” and look for the next email killer, all of these billions in expenditure prove one thing – email marketing is red-hot.
E-mail is the rocket fuel of eCommerce – it provides the single best way to communicate YOUR specific message to your customers and prospects.
The problem with getting acquired? You lose focus. Lots of new people to answer to who may not have the client’s best interest in mind.
At Maropost, we’re independent and proud of it. We move fast. We innovate. We focus on making the best digital marketing platform we can.
Because email is RED HOT!